FOLLOWED BY
Steph Curry, Dwyane Wade, Deion Sanders, ETC
WHAT IS IT?
@repostwhiz is an Instagram focused meme platform that covers & promotes popular black culture content. It is made up of memes, funny videos, culture questions, interesting videos, sports, hip hop, etc.
The platform is full of quotes and funny remarks that deal with a mixture of everyday African American millennial life and pop culture. Posts are viewed and reposted by hundreds of thousands of people throughout the month.
MY ROLE IN PROJECT:
SOCIAL MEDIA MANAGEMENT - While managing the content and posts for the platform, I focus on presenting digestible content that is entertaining. I focus majority of the @repostwhiz meme platform around black millennial content & humor (being a black millennial myself), but I also include other areas of interest such as hip hop observations, technology, sports, etc.
I've created systems for finding content that has been utilized by myself & contractors that do content research.
PROJECT MANAGER - For efficiency within the @repostwhiz platform, many operations are delegated. I use contractors for searching for content, making original content suggestions, advertiser outreach, and brand/collaboration outreach. I’ve developed systems and processes for each contractor to follow, with respect to the task.
INFLUENCER MARKETING/COLLABORATIVE POSTS - I’ve facilitated brand partnerships & sponsored posts with major brands and influencers such as Nike, Wing Stop, Jack Threads, Mnml.la, Beats By Dre, Universal Pictures, Bodaskins, NBC, and Vitaly. Being on the influencer side has allowed me to experience different ways to present products on social. The skill lies in learning the content presentation that your audience will digest. Each promotional I ran taught me the importance of finding advertisers/brands/partners that align with your demographic. These lessons, have also helped me in influencer initiatives outside of my platform… When utilizing influencer marketers, it’s important to pinpoint and partner with communities that deeply trust that creator.
VIRAL CONTENT & TALENT SCOUTING - I have a keen eye for viral content. @repostwhiz has played a major role in the success and virality of a lot of content. In additon to a role in the growth of many popular creators today. Running @repostwhiz has essentially turned me into an active talent scout. There are many influencers & content creators with millions of followers, that I found and featured on the @repostwhiz platform early on in their content journey (meaning during their time with less than 10k followers).
In 2020-2022, I created content around my eye for talent, by featuring unheralded & underground singers, rappers, painters, botanists, entrepreneurs, etc in a segment where I would introduce my following to their work. This segment was good for myself in producing content, good for these talented individuals, and allowed the audience to give their opinion & connect more with things that I find interesting.
I have frequently been the spark to memes and funny video skits going viral, by catching and reposting content before the larger media outlets. Content that I have posted has reached theshaderoom, balleralert, justinlaboy, spiritualword, and many other entertainment pages.
ADVERTISING MANAGEMENT - Effectively sold advertising space to small businesses, demonstrating proficiency in managing promotional posts and ads to generate revenue for the platform. Some businesses and brands I do personal outreach. For others, I developed a system and delegated lead generation through freelancers.