HIGHLIGHTS
BLACK PROFESSIONALS MIXER
250-350 ATTENDEES
A MIXER EVENT FOR BLACK SOCIALITES, CREATORS, INFLUENCERS & PROFESSIONAL IN GREATER NYC AREA
WHAT IS IT?
KickbackCollective is a black professionals mixer that gathers black socialites, creators, and influencers around the greater New York City area. Over the past 3 years it has become a networking event that has become beloved.
The goal is to help those that come to not only have a good time in a relaxed stress free environment, but encourage them to build new connections & foster new relationships that will most likely be fruitful.
MY ROLE IN PROJECT:
EVENT COORDINATOR/PLANNER
-Organize & execute large scale mixer
-Assign, hire, & manage roles (photographer, videographer, music coordinator/dj, video editor)
MARKETING & PROMOTION
-Coordinate niche marketing initiative
-Organize Invitation List (80% invitational event)
---NYC socialites, creators/influencers, & entertainment industry professionals
-Initiate "Close Friends'" marketing initiative
-Reach Successful black millennial professionals in NYC
-Utilize network to reach NYC socialites, creators, & entertainment industry professionals
EXPERIENCE CURATOR
-Fine tune unique social experience
-Plan attendee introductions/connections
-Beverage/food, speaker, crowd positioning
-Games selection & placement (spades table, flip cup, double dutch)
-Event Positioning - Typically preferred location under NYC Bridge
EXPERIENCE CURATOR
-Craft unique social atmosphere
-Facilitate audience connnecting/bonding
-Find ideal beverage/food, speaker, and crowd positioning
-Promote childhood atmosphere via outdoor games
---Spades, Flip cup, Double Dutch, etc
-Curate an ambiance blending socializing, music, and scenic views.
BRAND RECOGNITION & IDENTITY
-Execute Strong Event Satisfaction
---Achieving 40-50% attendee return rate
-Promote trusted Relaxed Atmosphere For Industry Professionals
-A nostolgic environment combining 90s & 2000s R&B hits with childhood games
----Contributors to the "vibe" of the events.
-Generate demand for major summer holidays
----Via requests for functions, during special NYC weekends or holidays