350 ATTENDANTS
PARTNERSHIP WITH NEW YORK LIBRARY
SPONSORSHIPS
NEW YORK LIBRARY
KANSAS WHISKY
CRUNCH APP
WHAT IS IT?
Culture Weekend is a 3 day music and entertainment conference that travels amongst popular cities in the US. The conference consists of masterclasses, panels, performances, and networking events.
Co founded by Devin White (Soundcheck) and Rel Carter (Roc Nation), Culture Weekend aims to link creatives with industry brands and professionals in an effort to expand and strengthen the culture.
MY ROLE IN PROJECT:
PRODUCER & STRATEGIST - I had the pleasure of overseeing and executing non-music side of the conference. I was a major part of program development, talent acquisition, and event coordination/logistics. The owners assigned me the task of helping them expand the conference beyond a music focused Conference. Prior to event execution, I played a major role in ideation. My role was to come up with events that were not music industry focused, but yet, would be beneficial and appreciated by music industry professionals.
EVENT AND ACTIVATION CURATOR - Collaborated in conceptualizing and planning events at the New York Library and other spaces in the Times Square NY area. Contributed innovative ideas for panels and brand activations, enhancing the overall experience for attendees.
TALENT ACQUISITION AND RELATIONSHIP BUILDING - Led the process of identifying and recruiting high-profile influencers and content creators. After the initial outreach, I communicated with talent via email, text, and phone conversations to get a keen idea of topics they would be willing to dive into in full, as the goal of the Culture Weekend workshops & panel events are to provide maximum value to the attendees of the conference. Since this value sometimes involves unveiling hacks, tricks, and advantages that are a competitive edge, so it was important to make sure that talent was comfortable in offering up this valuable information.