HIGHLIGHTS
Sponsorships from 100 Coconuts, Rap Snacks, Bodega THC
2022 - Raised close to $10k For NYC's Homeless Community in partnership with #HashtagLunchbag
2021 - Raised $5k For Children in Haiti through Partnership with Travel & Gil Foundation
WHAT IS IT?
The Olympix is adult field day initiative put together to unite New York City socialites and tastemakers for a good cause. It is a charity event that was started in 2021 by my good friend, Frasier Gabriel. I played a role in assisting with conceptualizing the event, and since have actively played a part in production and marketing. Each year the event has grown in participants, sponsorships, and overall notoriety in the greater NYC area.
In 2023 we had up to 12 teams which included 5-6 players each. Games consist of relay races, tug of war, dodgeball and flip cup. In typical “Olympics” fashion, winners are awarded in the tiers of Gold, Bronze, and Silver medals.
MY ROLE IN PROJECT
EVENT IDEATION & CONCEPTUALIZING
- Led conceptualization of The Olympix charity event.
- Brainstormed game ideas and rules.
- Shaped event's unique concept for nostalgic fun.
MARKETING & OUTREACH
- Develop outreach campaign targeting NYC socialites.
- Collaborate with influencers passionate about charity.
- Via Social Media Leverage nostalgia to create excitement.
SPONSORSHIP COORDINATION
- Cultivate relationships with sponsors and brands.
- Secure financial and in-kind sponsorships.
- Placed sponsor products strategically for visibility.